Lady Hunter Lingerie is on sale in the most famous showrooms in New York City and it will open its representative offices in 5 around the US very soon. Thanks to the hard work of their Brand Manager in the USA and curator of young talents Valeri Manziuk who helped to bring the brand to the American market and find strong partners very quickly.
One year ago, this new Ukranian brand made its catwalk debut at the most prestigious fashion event - NYWF! Yes, it's risky and ambitious, but that's just how New York likes it!
The show thrived and a lot of fashion stars, buyers and influencers became interested in Lady Hunter. Moreover, a famous American model Lera Levinsky agreed to be the brand’s ambassador and represent it for the whole year! Not every brand can easily get a model from Play Boy and Vogue covers!
It is noteworthy that Lady Hunter Lingerie is not only the first brand from Eastern Europe that presented its collection at NYFW but also the first eco-friendly. The whole collection is based on natural silk, which is completely decomposed and doesn't threaten the environment. All lingerie is sewn exclusively by hand, using the necessary modern technologies and elite natural materials. This is designer underwear with a perfect fit, bold and unusual design. The new collection was developed in collaboration with the famous TV host Polina Logunova and is designed not to hide this underwear under clothes, but to beat with other elements of the wardrobe. The brand also changed its chic packaging to equally beautiful, but completely degradable and environmentally friendly one.
Such brands in New York are gaining immense popularity and celebrities support since we all live on the same planet and think about its future.
Brand creator Alina Lavrovskaya, by the way, a proud mother of three children, understands how important it is to produce products that don't harm future generations.
“The new Lady Hunter lingerie collection has become a real challenge for our entire team. We set ourselves the high bar and complicated this by switching to environmentally friendly materials. Structurally, the collection is the most complicated of all that were previously. We also switched to high-quality natural silk, and it is very capricious in work. We always carefully select the materials from which we will create the collection because it is very important not only how your clothes look, but also they sholdn't harm your health and the environment. I hope that many designers will follow my example and in the future the fashion indusrty will be not only beautiful, but also environmentally friendly! ”- says the designer.
Alian is also supported by a well-known model: “You know, it’s crucial for me to be the ambassador of this particular brand because they are almost the only ones on the lingerie market who think about the future generations and care about the environment. Probably now we are innovators, but I am sure that in a couple of years absolutely all designers will consciously approach the choice of fabric and packaging! ”
It's nice to know that Lady Hunter takes its roots from Ukraine and is hand-sewn by the best seamstresses, so you can find the entire collection not only in New York but also in Kyiv.