HERBELOVED COUTURE COLLECTION SPRING / SUMMER 2021 SABA ASAD

Updated: Jun 8, 2021

“Fashion is a language telling a different story each time.” These are the words of Iconic Pakistani Fashion Designer Saba Asad, who is making waves in the international market. Her one of a kind signature designs are impacting people across the globe, reaching tremendous heights in a very short time span.

Saba just unveiled her Spring/Summer 2021 collection ‘Herbeloved’ in a mesmerizing destination photo shoot in New York City. Her New York Team includes Fashion photographer Marcos Vasconcelos and Celebrity makeup artist Marcos Pacha, in addition to Miss USA Brazil and Miss USA teen as two of the models. After shining as one of the top stars in New York Fashion Week in February 2020, she has launched her line in 4 highly regarded, specialized boutiques in America. Her most recent launch was last week in Los Angeles, along with a very successful exhibition.

Saba says the secret to her success is to deeply and passionately love what you do–falling in love with the grind. She says she works 7 days a week and loves every minute of it .

“Hard work puts you where good luck can find you.”

Saba started from a small scale exhibition in her house just a few years back, and today she is running her own factory. She has outlets nationwide and clientele all over the world .

Being a boss-woman raises multiple complex challenges, such as having to balance family and work responsibilities. Women have to mark their priorities managing their home, children, social life and work on a daily basis. Saba says she has been been very lucky and blessed to be with working with amazing people such as her factory staff and having her family’s support. It’s not easy being a boss-woman in a country like Pakistan.

Each collection is inspired by her travels and the people she meets. She translates the beauty of her experiences into her designs. Her collection is a mix of the royal heritage of hand embroidery, variations of stitches, and fabric with contemporary modern themes.

She puts her 100% in each design. She individually monitors and approves all stages of production in each department. Starting from base of fabric design, dying, hand embroidery, cuts and so on.

Saba says, “I challenge myself to make each piece my new favorite.”

Saba has her own signature patterns and hand work which makes her stand out. It’s the signature charms and embellishments that she uses that allows the detailing speak for itself.

Saba says, “My work is about sharing, sharing smiles ,happiness and glamour. So each dress is made keeping in mind the client, shades, pricing and cuts. Inspiring women to look beautiful and feel even better!”

Saba doesn’t comprise on her designs, everything has to be the best of the best. She uses only pure fabrics, the finest high quality embellishments and expert draping and stitching.

Saba specializes in bridals and wedding wear. Her signature handmade embellished jackets are the new trending style in America. Her exquisite couture line is unique, its handmade beaded embellishments and exclusive fabrics differentiate her from the rest. We love her one of a kind work with pearls and Swarovski crystals!

Two celebrities Saba would love to dress in the United States are Kylie Jenner and Jennifer Lopez.Saba Asad’s ready to wear collection is available in 7 cities around the world. She says it’s much more convenient for clients to walk into their nearest boutique, where they can visit as many times as they like at their convenience. Allowing for clients to be able to select their perfect outfit. Dresses can also be ordered online.

Saba says Social media plays a very important part in sales as it promotes and markets what you have to offer. It is one of the most rapid and life changing platforms for growth that many businesses rely on. Nowadays, clients can see what products we offer at the convenience of their fingertips. Collaborations develop a larger clientele and exposure to different groups worldwide.

Saba has taken over like a storm, receiving tremendous amounts of love, support and appreciation from her clients around the world. We look forward to seeing more lines from her and wish her more success and growth in the coming years.